Sans Normal Morih 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Manifestor' by Stawix, 'TT Norms Pro' by TypeType, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logotypes, playful, friendly, chunky, retro, cheerful, display impact, friendly tone, distinctive texture, brand presence, rounded, soft, compact counters, ink-trap accents, cartoonish.
A heavy, rounded sans with broad proportions and a compact, tightly enclosed interior space in many letters. Curves are built from smooth circular/elliptical forms, while joins and terminals are frequently sharpened into small wedge-like cuts that read as ink-trap-inspired accents. The rhythm is energetic and punchy: verticals and bowls feel inflated, apertures are modest, and several glyphs show asymmetrical notches or angled slices that add texture without becoming decorative. Numerals match the letterforms with bulbous shapes and consistent weight distribution.
Best suited for short, high-impact setting such as headlines, posters, brand marks, packaging, and attention-grabbing UI or social graphics. It can work for subheads and short callouts, especially where a friendly, bold voice is desired, but is less optimized for extended reading at small sizes due to its compact counters and dense texture.
The font conveys a bold, upbeat personality—friendly and approachable, with a slightly retro, display-driven attitude. The mix of soft rounding and crisp cut-ins gives it a lively, comic-adjacent tone that feels confident and fun rather than formal.
The design appears intended as a charismatic display sans that prioritizes strong silhouettes and a memorable, tactile texture. The rounded construction keeps it approachable, while the recurring angled cut-ins add a contemporary edge and improve clarity at heavy weights.
At larger sizes the distinctive wedge cuts and tight counters become a defining signature; in longer text blocks the dense interiors can make spacing feel compact. The design maintains a consistent, cohesive shape language across uppercase, lowercase, and figures, with a clear emphasis on impact and silhouette.