Sans Normal Koday 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Vito' by Dots&Stripes Type, 'Mazot' and 'Salda' by Hurufatfont, and 'Dylan Condensed' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, confident, sporty, modern, assertive, emphasis, motion, impact, modernity, clarity, slanted, geometric, rounded, compact, clean.
This typeface is a strongly slanted sans with sturdy, even stroke weight and smooth, rounded curves. The construction leans geometric, with circular bowls (notably in O, Q, and lowercase o) and clean, straight terminals, creating a crisp silhouette. Uppercase forms feel compact and solid, while lowercase maintains a clear, upright structure despite the angle, with simple two-storey shapes avoided in favor of single-storey, open forms. Numerals are wide and stable, with large, round counters and straightforward joins that keep the texture uniform across lines.
It suits display settings where impact and momentum are desired, such as headlines, brand marks, posters, and promotional graphics. The strong slant and compact shapes also fit sports and lifestyle branding, as well as packaging or labels that need high-contrast presence against busy backgrounds.
The overall tone is energetic and forward-moving, with a confident, performance-oriented feel. Its slant and dense black shapes suggest speed and emphasis, making it read as modern and assertive rather than delicate or bookish.
The design appears intended to deliver a fast, emphatic voice within a clean sans framework, combining geometric roundness with a consistent slant to create a sense of motion. It prioritizes bold visual presence and straightforward letterforms for clear, modern messaging.
A noticeable rightward lean is consistent across letters and figures, producing a continuous, directional rhythm in text. The counters stay fairly open for a heavy style, which helps maintain clarity in short phrases and headlines.