Sans Normal Afdup 9 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, clean, energetic, sporty, assertive, modernize, add motion, emphasis, clarity, impact, slanted, geometric, rounded, open counters, crisp edges.
This typeface is a slanted sans with a clean, geometric construction and rounded curves throughout. Strokes stay even and smooth, with open counters and simple joins that keep letterforms clear at display sizes. Proportions feel slightly condensed in places, with compact bowls, brisk diagonals, and a forward-leaning rhythm that gives lines of text a strong directional flow. Figures are sturdy and straightforward, matching the letterforms with consistent stroke behavior and similarly rounded geometry.
It works well for branding and marketing where a modern, energetic voice is needed, especially in headlines, posters, and packaging. The clear shapes and open interiors also support short blocks of text and interface-style callouts where a brisk, contemporary texture is desired.
The overall tone is contemporary and purposeful, with a forward-leaning posture that suggests speed and momentum. Its restrained detailing and smooth curves keep it polished and professional rather than playful, while still feeling energetic and confident.
The design appears intended to deliver a clean sans voice with added dynamism through a consistent slant and compact, geometric shapes. It prioritizes clarity and a strong typographic color while projecting motion and contemporary confidence.
Uppercase forms read bold and stable, while lowercase shows a clear, utilitarian structure with uncomplicated terminals. The slant is consistent across letters and numerals, producing a cohesive texture in paragraphs and a strong emphasis in short phrases.