Sans Normal Abluw 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, ui labels, posters, signage, modern, dynamic, sporty, technical, clean, motion, modernity, clarity, versatility, oblique, geometric, crisp, compact, smooth.
A slanted, geometric sans with smooth, rounded bowls and uniform stroke thickness. The construction leans on simple circular/elliptical forms paired with straight, clean terminals, producing a crisp silhouette and steady rhythm. Uppercase shapes feel broad and stable, while the lowercase shows compact joins and single-storey forms in places (notably the g), keeping the texture even and contemporary. Numerals are similarly streamlined and slightly forward-leaning, matching the overall oblique flow.
Works well for branding systems that want a forward-leaning, modern voice, as well as headlines and subheads where the oblique stance can add urgency. Its clean geometry also suits UI labels, dashboards, and wayfinding/signage where a crisp, contemporary look is needed.
The consistent rightward slant and tight, efficient forms create a sense of motion and momentum. The tone reads modern and practical rather than expressive, with a sporty, tech-adjacent energy that feels suited to fast-paced or performance-oriented messaging.
Likely intended as a versatile italic/oblique companion with a modern geometric backbone—prioritizing clean construction, steady texture, and a sense of speed without relying on high contrast or decorative details.
Counters are open and generous for a geometric style, helping maintain clarity in the sample paragraph. Diagonals (A, V, W, X, Y) are clean and sharp, and round letters (C, O, Q, e) stay smooth and controlled, giving the design a cohesive, engineered feel.