Script Emsi 7 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, branding, packaging, children’s books, headlines, playful, friendly, whimsical, casual, handmade, hand-lettered feel, cheerful display, friendly branding, storybook tone, bouncy, rounded, chunky, lively, soft terminals.
A lively handwritten script with chunky, rounded letterforms and a noticeably bouncy baseline. Strokes are heavy and fairly even, with gentle contrast and soft, slightly flared terminals that give the shapes a brushy, cut-paper feel. Curves are generous and open, counters are relatively large, and many glyphs show small angular inflections at joins, reinforcing the hand-drawn rhythm. Connections appear intermittent rather than fully continuous, and overall spacing feels organic with varied advance widths and a compact lowercase presence.
Well-suited for short-to-medium display settings such as posters, covers, social graphics, product packaging, and brand marks where a warm handmade voice is desired. It can also work for children’s or whimsical editorial titling, but the energetic rhythm is best showcased at larger sizes rather than dense body text.
The font conveys an upbeat, approachable tone with a storybook charm. Its uneven rhythm and buoyant shapes read as informal and personable, suggesting playful signage or friendly packaging rather than formal correspondence.
Likely designed to mimic a confident hand-lettered marker/brush look with a cheerful bounce and simplified forms that stay readable. The aim appears to be creating an informal script that feels crafted and expressive while remaining sturdy and versatile for display use.
Uppercase forms are simplified and sturdy, while the lowercase introduces more handwritten personality through loops, hooks, and occasional teardrop-like dots. Numerals are bold and rounded with clear silhouettes, designed to remain legible while matching the font’s animated texture.