Script Emsi 2 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, posters, signage, playful, folksy, casual, cheerful, retro, hand-lettered feel, friendly display, casual emphasis, craft aesthetic, bouncy, rounded, brushy, quirky, irregular.
A lively, hand-drawn script with chunky strokes and softly rounded terminals, mixing semi-connected lowercase forms with more separated, display-like capitals. Letterforms lean on simple loop-and-stem construction, with occasional teardrop joins and brisk entry/exit strokes that mimic a marker or brush. The rhythm is bouncy and uneven in a deliberate way: counters vary in openness, curves swell and taper slightly, and widths shift from glyph to glyph. Uppercase shapes are simplified and bold, while the lowercase introduces more cursive motion and looped descenders, creating a clear stylistic contrast between cases.
This font suits short to medium display text where personality matters—such as headlines, brand marks, packaging callouts, posters, and storefront or event signage. It can also work for invitations, quotes, and social graphics when a warm hand-lettered feel is desired.
The overall tone feels friendly and informal, like hand-lettered signage or a casual note made with a thick pen. Its irregularities and buoyant curves give it a whimsical, approachable personality with a light retro craft sensibility.
The design appears intended to capture an expressive hand-lettered script look with bold, legible shapes and a playful cadence, prioritizing character and presence over strict uniformity. By pairing simplified, strong capitals with more cursive lowercase movement, it aims to stay readable while still feeling handmade.
Round letters (like o, e, c) show compact bowls and generous black areas, while verticals are sturdy and confident. The numerals follow the same hand-drawn logic with rounded shapes and slightly idiosyncratic proportions, helping them blend naturally with the alphabet in headline settings.