Sans Normal Vabog 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, posters, friendly, casual, approachable, lively, modern, approachability, readability, modern warmth, everyday utility, rounded, soft, open, clean, informal.
This typeface is a rounded, low-friction sans with soft terminals and gently modulated strokes. Curves are smooth and generous, while straight strokes keep a slightly human, hand-drawn steadiness rather than rigid geometry. Proportions feel balanced and readable, with open counters and clear apertures; round letters stay broadly circular without becoming perfectly mechanical. The lowercase shows simple, compact forms with short ascenders/descenders and a notably curved descender on the “y,” while numerals follow the same rounded, friendly construction with consistent color across the set.
It works well for interface copy and product experiences that benefit from a friendly voice, and it scales nicely for headings where the rounded shapes can carry personality. It’s also a good fit for packaging, signage, and poster typography where a warm, modern sans is needed with strong legibility.
Overall it reads as warm and personable—more conversational than corporate. The softened corners and relaxed rhythm give it an easygoing, optimistic tone that fits informal communication and contemporary branding.
The font appears designed to provide a modern sans foundation with softened geometry, prioritizing approachability and readability. Its rounded terminals and open forms suggest an intent to deliver a welcoming, everyday tone that still performs reliably in continuous text.
The design maintains consistent stroke endings and curvature across uppercase, lowercase, and numerals, producing even texture in paragraphs. Slight width variation between letters adds a natural cadence, helping headings feel lively without sacrificing clarity.