Sans Normal Ullor 4 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' by Adobe (names referenced only for comparison).
Keywords: ui text, branding, editorial, product design, packaging, friendly, modern, approachable, clean, warm, approachability, clarity, modern utility, versatility, rounded, soft terminals, humanist, open counters, low stress.
A rounded, low-stress sans with smooth curves, gently tapered joins, and mostly softened terminals that avoid sharp cutoffs. Proportions are balanced with open apertures and generous counters, giving letters a clear, airy rhythm in both upper- and lowercase. Strokes stay even overall while subtly thickening through curves, producing a calm, consistent texture in text. Numerals are simple and legible, with rounded shapes that match the letterforms and maintain steady spacing.
It works well for UI and product text where clarity and a gentle personality are both important, and it also suits brand systems that want a modern, personable tone. The clean rhythm and open counters make it a good choice for editorial subheads, marketing copy, and packaging where legibility and friendliness need to coexist.
The overall tone is friendly and contemporary, with a soft, welcoming voice rather than a rigid technical feel. Its rounded construction reads approachable and informal, while the controlled proportions keep it professional enough for everyday communication.
The design appears intended to blend modern simplicity with human warmth: rounded forms and open counters support comfortable reading, while consistent construction and spacing keep it dependable in practical settings. It aims for a versatile, everyday sans that feels approachable without becoming overly playful.
The uppercase has a straightforward, geometric-leaning structure, while the lowercase introduces more humanist warmth through rounded shoulders and open bowls. In the sample text, word shapes remain distinct and steady, suggesting a design tuned for continuous reading as well as short headlines.