Sans Normal Ornay 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT, 'Carrosserie' by Letterwerk, and 'Bion' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, energetic, impact, clarity, approachability, modernity, simplicity, rounded, geometric, compact, sturdy, open.
A heavy, rounded sans with geometric construction and broadly uniform stroke thickness. Curves are smooth and full, with generous counters in letters like O, D, and P, while terminals are mostly straight-cut, giving the shapes a crisp, contemporary finish. Proportions feel compact and efficient, with sturdy verticals and slightly softened corners that keep the texture from looking rigid. Numerals are simple and robust, matching the letterforms in weight and rhythm for consistent color in text.
Well suited to headlines, posters, and other large-scale applications where a strong, clean voice is needed. It can support branding and packaging that call for modern clarity and approachability, and it should perform well in signage and labels where immediate recognition matters.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry reads friendly rather than technical, making it feel upbeat and direct without becoming playful or decorative.
The design appears intended to deliver a sturdy, modern sans voice with rounded geometry that stays friendly while maintaining strong impact. It prioritizes clarity and consistency across letters and numbers for prominent, attention-getting typography.
In the text sample, the weight produces strong emphasis and high visibility, with a dense but even typographic color. The shapes remain legible at display sizes thanks to open apertures and clear interior spaces, while the compact proportions support tight, impactful headlines.