Sans Superellipse Esbep 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Clio' and 'Clio Condensed' by LeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, punchy, dynamic, impact, motion, modernity, approachability, clarity, rounded, chunky, compact, oblique, high-impact.
A heavy, oblique sans with rounded-rectangle construction and softened corners throughout. Curves feel superelliptical rather than purely geometric, giving counters a squarish roundness in letters like O, D, and P. Strokes are largely uniform with sturdy terminals, and the overall rhythm is compact and dense, prioritizing mass and clarity over delicacy. The lowercase shows simple, sturdy forms with a single-storey a and g, and the numerals share the same solid, rounded-rect geometry for a consistent set.
Best suited to headlines, posters, and brand marks where a bold, motion-forward personality is desirable. It should work especially well for sports and fitness communications, product packaging, and punchy digital hero text where the rounded, compact forms can create a strong silhouette.
The tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its rounded, blocky shapes keep the voice friendly and contemporary while still feeling strong and performance-oriented.
The design appears aimed at delivering maximum impact with a modern, friendly edge: a dense, rounded construction paired with an oblique slant to evoke speed and confidence while keeping letterforms simple and highly legible.
The oblique angle is pronounced enough to read as intentionally dynamic, and the rounded corners help prevent the heavy weight from feeling harsh. Wide, open apertures and generous internal space in several glyphs support quick recognition at a glance.