Sans Normal Arbat 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, editorial, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, contemporary tone, geometric simplicity, geometric, rounded, open apertures, monoline, even rhythm.
This typeface presents a crisp, monoline construction with broadly geometric letterforms and smoothly rounded curves. Strokes are even and steady, with square-cut terminals and simple joins that keep counters clear and shapes stable. Round characters lean toward circular bowls, while straighter letters use flat horizontals and verticals with minimal modulation. Spacing and overall rhythm feel measured and consistent, supporting clear word shapes in both uppercase and lowercase.
It suits interface typography and product UI where consistent texture and clear counters aid fast scanning. The geometric, rounded structure also works well for contemporary branding and packaging, and it remains readable for editorial settings, captions, and presentation materials where a clean sans tone is desired.
The overall tone is modern and matter-of-fact, with a clean, approachable clarity rather than expressive flourish. Its rounded geometry softens the voice slightly, making it feel friendly and contemporary while still reading as straightforward and utilitarian.
The design appears intended as a versatile everyday sans with geometric discipline and unobtrusive personality. By keeping contrast low and forms open, it aims to deliver dependable readability while maintaining a modern, rounded visual signature.
Lowercase forms maintain a simple, single-storey feel where applicable, reinforcing the geometric theme and keeping interior spaces open. Numerals match the sans construction with rounded forms and uniform stroke presence, aligning well with the text color in running copy.