Sans Normal Amlaz 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, neutral, friendly, confident, clean, impact, clarity, modernity, versatility, approachability, geometric, rounded, smooth, solid, straightforward.
A heavy, clean sans with smooth, rounded curves and mostly closed apertures that create a solid, compact color on the line. Strokes are uniform with minimal modulation, and terminals are simple and neatly finished. The overall construction leans geometric—round letters are close to circular and verticals feel steady—while counters stay generous enough to keep shapes from clogging at display sizes. Proportions read balanced and contemporary, with straightforward punctuation and numerals that match the same sturdy rhythm.
Best suited to headlines, brand marks, and bold editorial typography where strong presence is needed. It should perform well in signage and packaging that benefit from a clear, contemporary sans with substantial stroke weight, particularly at medium to large sizes.
The font conveys a modern, no-nonsense tone that still feels approachable due to its rounded geometry and even texture. It reads as confident and pragmatic rather than delicate or expressive, giving text a clear, direct voice.
The design appears intended to deliver an impactful, contemporary sans that stays neutral enough for broad use while adding a touch of friendliness through rounded, geometric forms and a smooth, consistent texture.
In the sample text, the dense weight and relatively tight apertures produce strong emphasis and high impact, especially in headlines. The forms maintain consistent spacing and a stable baseline feel, supporting a tidy, engineered aesthetic.