Sans Normal Warem 9 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau and 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, ui labels, modern, industrial, utilitarian, no-nonsense, friendly, space saving, clarity, modern utility, approachability, condensed, rounded, soft corners, blunt terminals, compact.
A condensed sans with sturdy, even strokes and gently rounded corners that soften its otherwise pragmatic skeleton. Curves are simple and open, while straight strokes end in blunt, squared terminals; counters stay compact but readable. Uppercase forms are tall and narrow, and the lowercase keeps a straightforward, workmanlike structure with a two-storey “a,” single-storey “g,” and a “t” with a short, flat crossbar. Numerals follow the same compact, vertical rhythm, producing a tight, efficient texture in lines of text.
This font suits space-conscious headlines, posters, and signage where a tall, compact voice is helpful. It also works well for packaging and UI labels that need clear letterforms at small-to-medium sizes while maintaining a firm, modern presence.
The overall tone is contemporary and utilitarian, with an industrial, signage-like directness. Rounded edges add approachability, keeping it from feeling harsh while still projecting confidence and clarity.
The design appears intended as a condensed, highly legible sans for display and functional typography, balancing efficient width with softened corners for a more approachable, contemporary feel.
Spacing and proportions emphasize a vertical, condensed rhythm that packs words efficiently. The design’s consistent stroke behavior and simplified shapes create a uniform color that holds together well in blocks of text and stacked lines.