Sans Normal Nogub 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Core Sans C' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, impact, approachability, clarity, rounded, chunky, soft corners, sturdy, high impact.
A heavy, rounded sans with broad, compact forms and smoothly curved bowls. Strokes are thick and even, with minimal modulation and softly finished terminals that keep the texture dense and solid. Counters are relatively small for the weight, and the overall spacing feels tight, producing a strong, blocky rhythm in text. Uppercase letters read geometric and stable, while the lowercase stays simple and open, favoring straightforward single-storey shapes and short, functional joins.
Best suited to headlines, short statements, and brand marks where strong presence and quick recognition matter. It works well for packaging, signage, app or product hero text, and promotional graphics, especially in high-contrast layouts where the dense letterforms can carry visual hierarchy on their own.
The tone is bold and approachable rather than technical, combining a friendly roundness with a confident, poster-like presence. Its dense color and soft geometry give it a contemporary, upbeat feel that can read as playful without becoming informal or hand-drawn.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold silhouette clarity, simplified letter construction, and a consistent, contemporary texture for display typography.
The numerals and punctuation follow the same rounded, heavy construction, maintaining consistent color across mixed-case settings. In longer lines the weight creates a strong typographic “wall,” making it most comfortable when given generous line spacing or used at display sizes.