Serif Flared Umvi 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Extra Old' and 'Golden Record' by Mans Greback and 'Gendis' by Surotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, classic, formal, heritage, scholarly, authority, readability, display impact, editorial voice, flared terminals, high contrast, bracketed serifs, tight apertures, round bowls.
A sturdy serif with pronounced flared stroke endings and bracketed, wedge-like serifs that broaden into the terminals. Strokes show clear contrast, with heavy verticals and thinner connecting strokes, giving the letters a sculpted, ink-trap-free solidity. Counters are relatively compact and apertures tend to be tight, while round letters like O and Q feel full and weighty. The lowercase includes traditional forms (notably a two-storey a and single-storey g) with short ascenders/descenders and a compact rhythm; figures are equally robust, with rounded shapes and strong vertical stress.
Well suited to headlines and subheads where the flared terminals and strong contrast can carry character. It also fits editorial design, book covers, cultural branding, and packaging that benefits from a classic, heritage-forward voice. For longer text, it is likely to perform best in moderate sizes with slightly open spacing.
The overall tone is traditional and authoritative, evoking book typography and institutional print. Its flared terminals add a subtly engraved, handcrafted warmth that keeps the heavy weight from feeling purely mechanical. The result reads as confident and established, with an editorial seriousness.
The design appears intended to deliver a traditional serif voice with extra personality through flared terminals and sculpted stroke endings. It aims for strong presence and legibility in prominent typographic roles while maintaining a bookish, established feel.
At display sizes the distinctive flaring and bracket transitions become a primary identifying feature, giving the face a recognizable silhouette in headings. In denser settings, the compact counters and tight apertures suggest it will look best with comfortable tracking and line spacing to preserve internal clarity.