Sans Normal Kugos 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aalto Sans' by Los Andes and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, friendly, modern, confident, impact, motion, approachability, clarity, modernity, oblique, rounded, compact, punchy, high-clarity.
A heavy, oblique sans with rounded, open counters and smooth, continuous curves. Strokes are sturdy and fairly even, with softened joins and terminals that keep the texture friendly despite the strong weight. Proportions feel slightly compact with a steady rhythm, and the italic angle adds forward motion while maintaining clear, simplified letterforms. Numerals are sturdy and readable, matching the letters’ rounded geometry and consistent stroke behavior.
Best suited for headlines, display copy, and branding where a strong, active voice is needed. It works well on packaging, promotional graphics, and sports or lifestyle applications, and can also serve as emphasis text within editorial layouts when used sparingly.
The overall tone is assertive and energetic, with a sporty forward-lean that reads as active and contemporary. Rounded forms keep it approachable, balancing impact with an easy, upbeat feel.
Designed to deliver high-impact communication with a clear, modern sans structure, using an oblique stance and rounded geometry to signal motion and approachability. The intention appears to prioritize legibility at display sizes while projecting confident, energetic personality.
The face maintains a uniform, clean texture in text settings, with generous counters and minimal internal detailing that helps it hold up at medium-to-large sizes. The oblique slant is pronounced enough to add motion without making shapes feel overly stylized.