Sans Superellipse Ubmay 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co. and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, retro, friendly, punchy, impact, approachability, retro display, compactness, signage, rounded, soft corners, bulky, compact, sturdy.
A compact, heavy sans with rounded-rectangle construction and softly blunted terminals. Strokes are broadly even, with minimal modulation and a dense, poster-like color. Curves tend toward squarish superellipse shapes (notably in O/C/G) and corners are eased rather than sharp, giving counters a tight, boxy feel. Proportions are slightly irregular across letters, with simplified joins and robust bowls that stay legible at display sizes.
Best suited to headlines and short-form display typography where strong presence and a friendly, retro-leaning voice are desired. It works well for branding, packaging, and logo wordmarks that benefit from compact, high-impact letterforms and softened geometry.
The overall tone is bold and approachable, with a slightly quirky, vintage sign-painting energy. Its softened geometry reads friendly rather than austere, while the dense weight and compact fit add confidence and impact.
The design appears intended to deliver maximum visual impact in a compact footprint, using rounded-rectangle geometry to stay approachable while maintaining a solid, attention-grabbing texture. It prioritizes bold readability and character for display settings over subtlety for long text.
Round letters lean more rectangular than circular, and several forms favor simplified, sturdy silhouettes over strict geometric precision. The lowercase shows stout stems and compact bowls, keeping texture consistent in longer lines while remaining distinctly display-oriented.