Sans Normal Idmov 6 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Tekton' by Adobe (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, handwritten, approachable, human touch, informality, approachability, energy, rounded, soft terminals, monoline, brushed, lively.
A slanted, monoline sans with rounded construction and softly finished terminals. Strokes maintain an even thickness with gentle swelling at curves, giving a brush-pen feel without sharp contrast. Letterforms are open and roomy, with simplified geometry (single‑storey a and g) and a slightly irregular rhythm that suggests hand-drawn motion while remaining consistent across the set. Numerals follow the same rounded, flowing logic, with smooth curves and uncomplicated joins.
This font suits branding and packaging that benefit from a casual, human touch, as well as posters and social graphics where a friendly voice is needed. It also works for short-to-medium editorial highlights, captions, or UI moments where warmth is more important than strict neutrality.
The overall tone is warm and informal, balancing readability with a personable, handwritten character. Its easy curves and relaxed slant communicate friendliness and lighthearted energy, making text feel conversational rather than formal or technical.
The design appears intended to mimic quick, confident hand lettering in a clean sans structure—combining smooth, rounded forms with a consistent italic movement for an upbeat, approachable texture.
Capitals are straightforward and legible, while the lowercase carries more personality through looping descenders and curved entry/exit strokes. The set avoids sharp corners and rigid symmetry, favoring gentle arcs and soft shaping that keeps long passages visually buoyant.