Sans Normal Kidew 6 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Maison Neue' by Milieu Grotesque, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Loew Next' and 'NeoGram' by The Northern Block, 'Helios Antique' by W Type Foundry, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, dynamic, approachable, emphasis, motion, impact, clarity, modernity, oblique, geometric, rounded, compact, clean.
This typeface is an oblique sans with sturdy, low-contrast strokes and broadly rounded curves. Letterforms lean forward with a consistent slant, combining smooth circular bowls with slightly squared-off terminals and gently flattened horizontals. Proportions feel expansive and open, with generous counters in round characters and a clear, straightforward construction in diagonals and joins. Numerals share the same energetic slant and robust weight, reading clearly with simple, modern shapes.
It works especially well for bold, high-impact settings such as headlines, posters, and sports or fitness-related branding where a sense of speed is desirable. The clear, open shapes also suit short-to-medium text in advertising, packaging, and signage when you want legibility without losing a dynamic voice.
The overall tone is energetic and confident, with a forward-leaning rhythm that suggests motion and momentum. Its clean, rounded geometry keeps it friendly and accessible while still feeling strong enough for attention-grabbing headlines.
The design appears intended to deliver a modern, energetic sans that reads quickly and projects momentum, pairing robust strokes with rounded geometry for a balance of power and friendliness.
Round letters like O, C, and G show smooth, even curvature, while forms like S and a maintain a controlled, slightly condensed internal rhythm that helps large text feel cohesive. The oblique angle is pronounced and consistent across uppercase, lowercase, and figures, which reinforces a unified, fast-moving texture in paragraphs and display lines.