Slab Contrasted Furu 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'PF Centro Slab Press' by Parachute, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, western, poster, collegiate, vintage, bold, impact, nostalgia, authority, legibility, branding, blocky, bracketed, heavy, sturdy, chunky.
A heavy, block-built slab serif with broad proportions and compact counters. Strokes are largely uniform with subtle shaping in curves, while the slab serifs are thick and strongly bracketed, giving the letters a carved, architectural feel. Terminals are blunt and squared-off, and curves (notably in round letters and numerals) are wide and weighty, keeping the overall texture dense and emphatic. Spacing and proportions read display-first, with a sturdy rhythm and clear, high-impact silhouettes.
Best suited to headlines, posters, storefront or event signage, and branding systems that need immediate impact. It also fits sports and collegiate-style identities, vintage-inspired packaging, and any application where short, bold phrases must hold visual authority.
The design projects a confident, traditional tone with a distinctly American display flavor—part old-time poster wood type, part collegiate headline. Its mass and braced serifs add a sense of toughness and nostalgia, making the voice feel assertive, grounded, and attention-seeking.
The font appears designed to deliver maximum headline punch using robust slab serifs and wide, simplified forms that stay legible at distance. Its overall construction suggests an intention to evoke historic display typography while remaining straightforward and highly readable in bold settings.
In longer lines, the heavy slabs and tight inner spaces create a dark typographic color that favors larger sizes and shorter phrases. The numerals match the letterforms in weight and presence, supporting bold, number-forward applications like signage and pricing.