Sans Normal Urbay 7 is a light, normal width, very high contrast, italic, normal x-height font visually similar to 'Ante Cf' by Creative17studio (names referenced only for comparison).
Keywords: headlines, fashion, editorial, branding, posters, elegant, dramatic, refined, luxury tone, display impact, italic emphasis, editorial voice, calligraphic, sheared, hairline, sculptural, sleek.
A sharply slanted, high-contrast italic with hairline joins and prominent thick-to-thin transitions. Curves are drawn with a smooth, elliptical logic while terminals are crisp and tapered, producing a clean, polished edge. Uppercase forms feel airy and poised with long diagonals and narrow counters, while the lowercase maintains an even, readable rhythm with a clear two-storey a and compact apertures. Figures are similarly stylized, with slender stems and elegant curves that match the italic flow.
Best suited to display typography such as magazine headlines, fashion and beauty branding, refined posters, and premium packaging. It also works well for short pull quotes or titling where the italic energy and contrast can be appreciated without crowding.
The overall tone is upscale and expressive, combining luxury polish with a brisk, fashion-forward slant. Its strong contrast and razor-thin hairlines create a sense of drama and precision, giving text a curated, editorial feel rather than a utilitarian one.
The design appears intended to deliver an elegant, contemporary italic voice with a strong sense of movement and contrast. Its streamlined shapes and sharp terminals suggest a focus on high-end editorial and brand expression rather than long-form text economy.
The italic angle is pronounced, and the design relies on delicate strokes and fine entry/exit points that emphasize motion. At larger sizes the crisp contrast reads as sophisticated and sculptural; in dense settings the hairlines and tight inner spaces may require careful size and spacing choices to maintain clarity.