Sans Normal Lymor 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Kinetika' by Monotype, 'NeoGram' by The Northern Block, and 'Codec Pro' and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, confident, energetic, friendly, modern, impact, momentum, brand presence, display emphasis, oblique, slanted, blocky, rounded, compact counters.
A heavy, slanted sans with broad proportions and large, rounded bowls. Strokes are strongly weighty and largely uniform, with curves that read as smooth and geometric while terminals stay blunt and clean. Counters are compact and apertures tend to be fairly closed, creating a dense, poster-like texture. The overall rhythm is steady and emphatic, with an oblique angle that adds forward motion without introducing calligraphic modulation.
Best used at display sizes where its dense weight and slanted stance can deliver impact—headlines, posters, and large-format marketing. It also suits sports or action-oriented branding, packaging callouts, and short UI/hero text where a strong, energetic emphasis is needed. For longer passages, its tight counters and heavy color are likely more effective in brief bursts than in continuous reading.
The tone is bold and high-impact, with an athletic, headline-driven attitude. Its rounded geometry keeps it approachable rather than aggressive, while the consistent slant adds urgency and momentum. Overall it feels contemporary and promotional, suited to messaging that needs to sound decisive and upbeat.
Likely designed to provide a strong, modern display voice that combines geometric friendliness with forward-leaning momentum. The emphasis appears to be on immediate visibility, compact word shapes, and a cohesive, brandable silhouette for attention-grabbing typography.
The forms favor sturdy silhouettes and simplified joins, which helps maintain clarity at large sizes. Numerals are similarly robust and rounded, matching the compact, high-ink feel of the letters and supporting a cohesive, billboard-ready voice.