Sans Normal Lykoh 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' and 'BR Shape' by Brink, 'Muller' and 'Muller Next' by Fontfabric, 'FS Koopman' by Fontsmith, 'Uniform Italic' by Miller Type Foundry, and 'Binate' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, playful, punchy, retro, sporty, friendly, impact, motion, display, approachability, chunky, rounded, slanted, compact, bouncy.
A heavy, slanted sans with rounded geometry and a compact, blocky build. Strokes are thick and largely uniform, with smooth curves on bowls and circular counters, and flattened terminals that keep forms sturdy. The italic angle is pronounced and consistent, creating a forward-leaning rhythm; several glyphs show subtly asymmetric joins and angled cut-ins that add motion without becoming decorative. Numerals and capitals read broad and assertive, while the lowercase maintains a clear, workmanlike structure with single-storey forms where applicable.
Best suited for display work such as posters, punchy headlines, brand marks, and packaging where impact and personality are priorities. It also fits sports, gaming, and promotional graphics that benefit from a dynamic italic voice. For longer text, it performs most comfortably at larger sizes where its heavy texture has room to breathe.
The overall tone is energetic and approachable, with a sporty, retro-leaning feel. Its dense weight and strong slant make it feel assertive and action-oriented, while the rounded shapes keep it friendly rather than aggressive. The texture in paragraphs is bold and lively, lending a sense of momentum to headlines and short bursts of copy.
This font appears designed to deliver maximum impact with a fast, forward-leaning stance, combining sturdy construction with rounded friendliness. The goal seems to be a bold, modern display sans that reads immediately and carries a confident, energetic character in branding and promotional contexts.
The design favors strong silhouettes and clear countershapes, which helps maintain legibility at display sizes despite the heavy color. The forward slant and chunky curves create a distinctive “bouncy” cadence across words, and the numerals match the letters in mass and presence for cohesive typographic emphasis.