Sans Superellipse Uglom 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Adversary BB' by Blambot, 'FX Neofara' by Differentialtype, and 'Helvetica' by Linotype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, wayfinding, sporty, urgent, industrial, action, modern, impact, space saving, motion, modernization, display, oblique, condensed, rounded corners, blocky, compact.
A compact, oblique sans with heavy, rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform with minimal modulation, producing dense, punchy silhouettes and tight internal counters. Curves tend to resolve into squarish bowls and superelliptical rounds, while diagonals feel brisk and mechanical; terminals are clean and blunt rather than tapered. Spacing and widths vary modestly by character, but the overall rhythm stays compressed and forward-leaning, with sturdy numerals and a single-storey look in several lowercase forms.
Best suited to headlines, subheads, and branding where a bold, kinetic voice is needed—sports identities, event posters, product packaging, and high-impact digital graphics. It can also work for signage or wayfinding where a condensed, high-contrast-in-mass wordshape helps, provided sizes are generous to preserve counter clarity.
The tone is fast, forceful, and utilitarian, suggesting motion and impact. Its forward slant and compact massing give it a competitive, sporty energy, while the squared-round geometry reads contemporary and engineered rather than friendly or calligraphic.
The design appears intended to deliver maximum impact in limited horizontal space, combining a strong oblique stance with rounded-rect geometry for a modern, engineered feel. It prioritizes immediate legibility and punch over delicate detail, aiming for confident display performance in branding and promotional settings.
At text sizes it appears optimized for short bursts: the dark color and tight apertures can make longer passages feel dense, but the strong shapes and consistent construction keep words cohesive. The oblique angle is pronounced enough to function as a primary voice rather than an occasional emphasis style.