Sans Normal Sidov 16 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, presentations, wayfinding, clean, friendly, modern, calm, approachable, clarity, neutrality, legibility, everyday use, rounded, open apertures, soft terminals, even color, unembellished.
A clean sans with rounded geometry and gentle, softened terminals. Strokes stay even throughout with little modulation, producing a smooth, consistent texture in text. Counters are open and largely circular/oval (notably in C, O, and e), while straight strokes (H, I, L, T) remain crisp without feeling sharp. Proportions are balanced and readable, with straightforward forms and minimal ornamentation across upper- and lowercase plus lining numerals.
Well-suited to interface typography, documentation, and general body text where a steady, even typographic color helps long passages stay comfortable. It can also work for presentations and lightweight signage where a modern, rounded sans voice is desired.
The overall tone is neutral and contemporary, leaning friendly due to the rounded shapes and soft endings. It feels calm and uncluttered, giving copy a composed, modern voice without looking clinical.
The design appears intended as a general-purpose, modern sans emphasizing clarity and consistency through rounded construction and restrained detailing. Its forms prioritize legibility and a friendly neutrality that adapts well across digital and print contexts.
In running text, spacing and rhythm read evenly, with clear differentiation between similar shapes (e.g., I, l, and 1 by context and proportions). The numerals follow the same rounded construction as the letters, keeping the system cohesive for interface and editorial use.