Sans Normal Bymot 11 is a light, wide, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, modern, friendly, neutral, airly, clarity, neutrality, modern utility, geometric simplicity, geometric, open, rounded, minimal, crisp.
A clean sans with a geometric skeleton and gently rounded curves. Strokes are consistently thin with minimal modulation, producing an even color and clear rhythm in text. Counters are open and mostly circular, with smooth joins and restrained terminals; the overall construction favors simple, efficient shapes over calligraphic influence. Spacing feels generous and the forms stay legible at display sizes, with straightforward punctuation-like details in the numerals and a clear, contemporary texture in paragraphs.
Works well for UI and product copy where clarity and an even typographic color are priorities. Its open shapes and clean geometry also suit presentations, wayfinding/signage, and contemporary branding systems that need a neutral sans with a friendly edge.
The tone is modern and understated, with a friendly clarity that reads as approachable rather than clinical. Its smooth, rounded geometry gives it a calm, contemporary voice suitable for everyday interface and brand communication.
Likely designed as a general-purpose, contemporary sans that stays unobtrusive in text while retaining a clear geometric identity. The emphasis appears to be on straightforward letterforms, open counters, and a smooth, consistent rhythm for readable modern typography.
Round letters (like O/C/G) lean toward near-circular bowls, while diagonals (A/V/W/X/Y) are clean and sharply defined, reinforcing a crisp, engineered feel. The lowercase shows simple, single-storey forms (notably a and g), supporting an informal, contemporary character without becoming playful.