Sans Normal Osgev 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, 'Clearface Gothic' and 'Franklin Gothic' by Linotype, 'Monotype Clearface Gothic' by Monotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, industrial, friendly, impact, clarity, modernity, display use, blocky, compact, rounded, heavy, sturdy.
A heavy, geometric sans with broad, simplified letterforms and large internal counters that stay open even at bold weight. Curves are built from smooth, near-circular arcs (notably in C, G, O, and 0), contrasted by straight-sided verticals and flat terminals, creating a sturdy, poster-ready texture. Uppercase proportions are compact and uniform, while lowercase forms are simple and utilitarian, with single-storey a and g, a square-ish i/j dot, and a short-shouldered r. Numerals are similarly robust with clear, rounded bowls and straightforward construction.
Best suited to short, high-visibility text such as headlines, posters, branding marks, packaging callouts, and signage where bold shapes and open counters help maintain clarity. It can work for brief subheads and emphasis within layouts, but its dense color is primarily optimized for display rather than extended reading.
The overall tone is confident and no-nonsense, with an industrial, contemporary feel. Its weight and simplified geometry read as direct and energetic, while the rounded curves keep it approachable rather than harsh.
This design appears intended to deliver maximum impact with a clean, geometric voice: a bold sans that remains legible through large counters, controlled curves, and simplified details. The consistent, sturdy construction suggests a focus on modern display use where clarity and strength are prioritized.
The font’s rhythm is dense and high-impact, producing strong word shapes in headlines. Round characters remain smooth and consistent, and the punctuation in the sample (colon, exclamation, ampersand, apostrophe, question mark) matches the same bold, compact drawing for cohesive display typography.