Sans Normal Kogip 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Americane Condensed' by HVD Fonts and 'Malden Sans' and 'Sharp Sans Condensed' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports, advertising, signage, energetic, sporty, urgent, confident, modern, impact, speed, emphasis, economy, clarity, condensed, compact, dense, forceful, high-impact.
A compact, slanted sans with dense, dark strokes and minimal stroke modulation. The forms are rounded yet tightly drawn, with slightly squared-off terminals and a consistent, engineered rhythm across letters and numerals. Counters stay relatively open for the weight, while the overall proportions remain condensed, creating a strong, continuous texture in words and lines.
Best suited for headlines, posters, ads, and packaging where a strong, fast feel is desirable and space is at a premium. It also fits sports branding, event promotion, retail signage, and bold UI moments such as banners or callouts; for long-form text it will work more comfortably at larger sizes and with generous line spacing.
This typeface projects urgency and momentum, with a forward-leaning, energetic tone that reads as sporty and assertive. Its heavy color and tight stance give it a confident, attention-grabbing voice suited to messages that need to feel fast, modern, and direct.
The design appears intended to deliver maximum impact in limited space: a condensed, forward-leaning headline voice that maintains legibility while prioritizing punch and motion. Its restrained detailing and consistent structure suggest a functional display tool rather than a decorative one.
The numerals and capitals share the same compact, forward-driven stance as the lowercase, producing a cohesive, continuous word shape in mixed-case settings. The heavy weight and condensed width create strong page color and clear hierarchy when paired with a calmer companion text face.