Sans Normal Liroh 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compasse' by Dharma Type; 'MVB Embarcadero' by MVB; 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype; and 'DIN 2014' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, urgent, energetic, confident, modern, impact, momentum, emphasis, branding, slanted, compact, rounded, blunt terminals, high impact.
A very heavy, right-leaning sans with compact proportions and rounded, softened corners. Strokes are consistently thick with minimal modulation, producing dense silhouettes and a strong, unified color on the page. Curves are broad and smooth (notably in O/C/G), while diagonals and joins are brisk and slightly condensed, keeping counters relatively tight. Terminals are largely blunt with subtly rounded edges, and the overall rhythm favors punchy, forward motion over delicate detail.
Best suited to headlines, posters, and large-scale display where its bold, slanted forms can project speed and emphasis. It works well for sports and event branding, promotional graphics, packaging callouts, and social or digital ads that need compact, high-impact typography.
The italic slant and dense weight give the face a fast, assertive tone that reads as sporty and contemporary. It feels promotional and attention-grabbing, with a no-nonsense confidence suited to short, impactful messaging rather than quiet, bookish text.
The design appears intended to deliver maximum impact with a streamlined, italicized sans structure—prioritizing immediacy, momentum, and clear silhouette recognition in display sizes. Its simplified shapes and heavy weight suggest a focus on branding and promotional communication where energy and presence are key.
Uppercase forms appear sturdy and slightly squarish in their round letters, while lowercase follows a straightforward, single-storey feel where applicable, keeping the texture simple and bold. Numerals match the letterforms in mass and curvature, maintaining a consistent, billboard-friendly presence across mixed alphanumeric settings.