Sans Normal Lorab 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'DIN Next Paneuropean' by Monotype and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, app promos, sporty, energetic, punchy, confident, playful, impact, motion, friendliness, display, rounded, slanted, chunky, compact, soft-cornered.
A heavy, forward-slanted sans with rounded, compact forms and a lively, uneven rhythm. Strokes are broadly uniform with softened corners and generous curves, producing sturdy counters and a dense color on the page. Terminals tend to be blunt and slightly sheared by the slant, while bowls and arcs stay smooth and continuous. The lowercase keeps a straightforward, single-storey construction, and the numerals echo the same rounded, robust geometry for consistent texture in mixed setting.
Best suited to short, high-impact settings such as headlines, posters, cover treatments, packaging callouts, and energetic brand marks—especially where motion and punch are desired. It can also work for brief UI or promotional text at larger sizes, where the dense weight and slant remain clear and intentional.
The overall tone feels energetic and assertive, with a sporty, action-oriented lean. Its rounded massing adds friendliness and approachability, while the strong slant and tight shapes give it motion and impact. The result reads as modern, bold, and slightly playful rather than formal or restrained.
The design appears intended to deliver maximum impact with a dynamic, italicized stance while staying friendly through rounded construction. It prioritizes bold presence and quick recognizability, aiming for contemporary display use where attitude and momentum are key.
In longer lines the weight and slant create a strong directional pull, making spacing and word shapes feel compact and fast. Curved letters (like O/C/G and the bowls in a/b/p) carry much of the personality, while straight-sided letters keep the system grounded and readable.