Sans Normal Ahdis 3 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, branding, signage, ui labels, confident, contemporary, friendly, clean, utilitarian, clarity, modernity, versatility, impact, geometric, rounded, compact, high apertures, crisp terminals.
This typeface presents compact, sturdy letterforms with largely monolinear strokes and smooth, geometric curvature. Counters are open and clearly defined, with round shapes in O/C/G reading as clean circles and ellipses. Terminals are mostly straight and crisp, and joins are kept simple, producing an even rhythm in running text. The lowercase is straightforward and workmanlike, with single-storey forms visible in characters like “a” and “g,” and a short, dense lowercase profile that keeps word shapes tight and consistent.
It performs best in display contexts where a compact, confident sans can carry titles and short statements—headlines, posters, branding marks, and signage. Its sturdy shapes and open counters also make it suitable for interface labels and navigational text where clarity at a glance is important.
The overall tone is modern and no-nonsense, balancing a friendly roundness with a strong, assertive presence. It feels practical and approachable rather than decorative, with a contemporary, slightly technical neatness that suits clear messaging.
The design appears intended to deliver a modern geometric sans with strong presence and efficient spacing, emphasizing clarity and consistency across mixed-case text and numerals. Its restrained detailing suggests a focus on dependable everyday typography rather than stylistic ornament.
Numerals are robust and highly legible, matching the uppercase weight and maintaining consistent color across lines. The uppercase set reads especially solid, and the punctuation in the sample text sits clearly without drawing attention away from the words.