Slab Contrasted Hori 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Amman Serif' by FontFont (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, retro, playful, chunky, punchy, expressive, display impact, retro flavor, approachable boldness, lively texture, rounded, bracketed, tilted, bouncy, soft.
A heavy, tilted slab-serif with compact proportions and a lively, uneven rhythm. Strokes are thick and slightly modulated, with broadly bracketed slabs that read more soft-edged than sharp. Curves are generously rounded, counters are relatively small for the weight, and joins feel sturdy and sculpted. The italic slant is pronounced and consistent, while letterforms show subtle, hand-cut irregularity that keeps lines of text energetic rather than rigid.
Best suited to posters, storefront or event signage, packaging, and branding that benefits from a big, characterful voice. It can work for short bursts of copy—taglines, pull quotes, and section headers—where its energetic slant and chunky slabs can carry the layout.
The overall tone is bold and friendly with a retro display attitude. Its chunky slabs and buoyant slant create a sense of motion and humor, leaning toward carnival, poster, and headline vernacular rather than formal editorial typography.
This design appears intended to deliver maximum impact with a friendly, vintage-leaning slab-serif flavor, combining a strong display silhouette with softer, rounded details for approachability. The consistent slant and slightly irregular shapes suggest an emphasis on expressive personality over strict geometric precision.
In the sample text, the heavy color and tight internal spaces make the face most comfortable at larger sizes, where the softened serifs and rounded curves remain clear. The figures are wide and weighty, matching the letterforms’ dense, poster-like presence.