Slab Contrasted Hori 5 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Amman Serif' by FontFont (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, playful, retro, folksy, carnival, quirky, display impact, vintage flavor, friendly tone, expressive texture, poster voice, chunky, bouncy, wedge serifs, soft corners, rhythmic.
A heavy, lively serif with chunky wedge-like slabs and a consistent rightward slant. Strokes are broad with subtly uneven contours that feel hand-shaped rather than mechanically rigid, and corners are softened into rounded joins. Counters are compact and somewhat irregular, while terminals and serifs flare and taper in a way that creates a gently chiseled look. Overall spacing and letterfit feel energetic, with small variations in width and silhouette that keep the texture animated in both caps and lowercase.
Works best for display applications such as posters, event promotions, product packaging, menu headings, and storefront or wayfinding-style signage where strong impact and personality are desired. It can also suit short branding lines or logotypes when a retro, playful voice is appropriate, but is less ideal for long-form reading at small sizes due to its heavy texture and expressive shapes.
The font reads as cheerful and theatrical, evoking vintage signage and show-poster typography. Its buoyant slant and chunky serifs give it a friendly, slightly mischievous tone that feels suited to fun, informal messages rather than strict corporate communication.
This design appears intended to deliver maximum visual punch with a vintage-leaning, hand-hewn slab-serif flavor. The slanted posture, flared serifs, and slightly irregular outlines suggest a goal of warmth and motion, providing a distinctive display face that feels crafted and spirited.
At text sizes the dense black shapes create strong color and momentum, but the distinctive serif shapes and irregular curves become the main character, making it best when you want the letterforms to be noticed. Numerals match the bold, bouncy rhythm of the letters and maintain the same flared, wedge-driven detailing.