Sans Contrasted Idli 7 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Silver Streak' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, industrial, athletic, retro, assertive, technical, impact, compactness, signage, strength, structure, condensed feel, squared, geometric, rounded corners, compact.
A heavy, compact sans with squared, rounded-corner construction and a distinctly blocky silhouette. Strokes show noticeable modulation, with thick verticals and lighter joins/diagonals, creating a crisp, high-ink rhythm without becoming soft. Counters are tight and mostly rectangular, apertures are relatively closed, and terminals tend to end in flat, squared cuts. The lowercase is tall with minimal ascender/descender contrast, while figures are sturdy and uniform, reading like signage numerals.
Best suited to display applications where impact and compactness matter: headlines, posters, labels, and bold brand marks. It can also work for sports, industrial, or tech-forward packaging and merchandising where a strong, squared sans voice is desired.
The overall tone is tough and utilitarian, with a retro-industrial flavor that also feels sporty and competitive. Its dense forms and sharp, squared geometry communicate strength and urgency, making it attention-grabbing and authoritative rather than friendly or delicate.
The design appears intended to deliver maximum visual punch in a compact footprint, combining squared geometry with controlled stroke modulation for a structured, industrial presence. It prioritizes bold legibility and a strong graphic silhouette for short phrases and titling.
Many curves are rendered as squared arcs (notably in C, G, O, Q, and e), which reinforces a mechanical, engineered look. Spacing appears compact in text, and the weight concentration on verticals gives lines a strong vertical cadence at display sizes.