Sans Contrasted Idma 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, signage, packaging, assertive, industrial, retro, sporty, headline, impact, space economy, display clarity, distinctive branding, blocky, compact, rounded, ink-trap-like, punchy.
A heavy, blocky sans with compact proportions and subtly rounded outer corners. Strokes show clear contrast for a sans, with thicker verticals and slightly thinned joins and terminals that create a crisp, cut-in feel. Bowls and counters are tight and often squarish, giving letters a dense, poster-ready color. The lowercase is sturdy and simple, with single-storey forms and short, firm terminals; punctuation and numerals follow the same blunt, high-impact construction.
Best suited for large-scale typography where impact matters: posters, headlines, logotypes, packaging, and wayfinding-style signage. It can also work for short subheads and callouts, especially when you want a dense, industrial flavor; for long text, the tight counters and heavy color will feel intense.
The overall tone is forceful and utilitarian, with a retro display energy that feels at home in signage and bold branding. Its dense rhythm and angular cut-ins suggest a mechanical, workmanlike confidence rather than softness or elegance.
This font appears designed to deliver maximum presence in minimal space, combining a sturdy grotesque base with contrasted, cut-in detailing for extra snap. The goal seems to be a distinctive, display-forward voice that remains clean and sans-serif while still feeling crafted and branded.
The design maintains a consistent, uniform silhouette across the alphabet, with deliberate notches and narrow apertures that heighten contrast and add visual bite. At larger sizes, the tight counters and strong vertical emphasis read as intentional character details rather than texture noise.