Sans Normal Memoj 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Molde' by Letritas, 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType, and 'Montilla Extended' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, upbeat, retro, assertive, impact, momentum, display, slanted, geometric, rounded, heavyweight, compact.
This typeface is a heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes are uniform and sturdy, with generous curves and softly squared joins that keep forms compact and dense. Counters are relatively tight in letters like O, B, and P, while terminals are clean and unadorned, producing a solid, poster-ready texture. The lowercase is robust and simple, with a single-storey a and g, a short-armed r, and a sturdy, compact t; numerals follow the same blunt, high-impact construction.
Best suited to headlines, large-scale typography, and short bursts of copy where impact matters more than airy readability. It performs well for branding, packaging, and promotional graphics that benefit from a compact, high-ink silhouette, and it naturally fits sports, event, and retail messaging.
The overall tone is energetic and confident, with a forward-leaning stance that suggests motion and urgency. Its chunky shapes and tight counters give it a bold, no-nonsense voice that feels at home in sporty, promotional, or playful branding contexts. The look leans slightly retro in its compact, rounded construction while staying broadly contemporary and utilitarian.
The design appears intended to deliver maximum visual impact with a compact, rounded sans structure and an energetic slant. Its simplified, geometric forms prioritize immediacy and consistency, aiming for strong presence in display use while maintaining straightforward letter shapes.
At text sizes the dense rhythm and tight internal spaces create a dark, continuous color, especially in all-caps settings. The slant is consistent across uppercase, lowercase, and figures, reinforcing a cohesive sense of momentum in headlines.