Sans Contrasted Unbu 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'EF Radiant' by Elsner+Flake, 'Bilton' by Fettle Foundry, 'PL Britannia' by Monotype, 'Artigua' by Picador, 'Grenoble Serial' by SoftMaker, 'Dilemma' by Sudtipos, and 'TS Grenoble' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, assertive, editorial, direct, impact, clarity, emphasis, headline, blocky, crisp, compact, sturdy, clean.
The design is a heavy, clean sans with clear stroke modulation that shows up most in curves and joints. Counters are relatively open for the weight, terminals are largely flat and blunt, and curves are smooth with controlled, geometric-leaning roundness. Proportions feel compact and sturdy, with firm verticals and a consistent, blocky rhythm that holds together well in dense settings.
It performs best where strong typographic presence is needed: headlines, subheads, posters, and display typography for branding. The sturdy shapes and open counters also make it suitable for short paragraphs, callouts, UI banners, and packaging text where emphasis and quick scanning matter.
This typeface projects a confident, assertive tone with a straightforward, no-nonsense voice. The strong weight and crisp, modern construction give it a contemporary, slightly editorial feel that reads as energetic and attention-grabbing.
The letterforms appear designed to deliver strong presence while staying clean and highly legible. The contrast and blunt finishing details suggest an intention to add visual interest and firmness without resorting to decorative elements.
The numerals are robust and highly readable, matching the overall heft and contrast of the letters. Lowercase shapes maintain a compact, grounded feel, and the overall texture in the sample text is dark and even, favoring impact over airiness.