Sans Superellipse Idbun 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'CF Blast Gothic' by Fonts.GR, 'HD Colton' by HyperDeluxe, 'Greater Neue' and 'Greater Neue Condensed' by NicolassFonts, 'Otoiwo Grotesk' by Pepper Type, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, chunky, impact, approachability, display clarity, geometric styling, soft-cornered, blocky, compact, geometric, heavy.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Curves are drawn as broad superelliptical bowls (notably in O, C, and Q), paired with flat, squared terminals and abrupt joins that give the shapes a sturdy, cut-from-solid feel. Counters are relatively small and apertures are tight, creating dense color on the page, while widths vary noticeably between glyphs for a lively rhythm in words and lines. The lowercase is simple and robust, with single-storey forms and short, thick arms; numerals follow the same blunt, blocky logic with large silhouettes and minimal interior space.
Best suited to headlines, posters, packaging, and brand marks where a solid, friendly impact is desired. It can work for short UI labels or signage when set with generous spacing and adequate size, but it is most effective in display roles rather than extended text.
The overall tone is bold and approachable, with a slightly retro, poster-like personality. Its rounded geometry keeps the weight from feeling aggressive, while the tight counters and compact shapes make it feel emphatic and attention-grabbing.
The letterforms appear designed to maximize visual impact with compact, heavy shapes while maintaining a welcoming, contemporary-geometric character via rounded-rectangle curves. The aim seems to be a versatile display sans that reads quickly at large sizes and projects a confident, playful presence.
The design’s visual identity comes from the consistent rounded-rectangle curvature and squared-off endings, producing a strong, uniform texture at display sizes. In longer passages the dense blackness and tight openings can make shapes feel compressed, so spacing and size become important for comfort.