Sans Normal Orrak 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'FF Transit' by FontFont, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, industrial, straightforward, friendly, impact, clarity, modern utility, brand voice, legibility, geometric, compact, sturdy, clean, high-impact.
A heavy, geometric sans with simple construction and broadly rounded bowls paired with flat terminals. Curves are smooth and continuous, while joins and corners (notably in K, M, N, V, W, X, Y, Z) are crisp and unadorned. Proportions feel compact and efficient, with generous counters that help keep forms open despite the weight. The lowercase uses single-storey a and g, with a large, round i-dot and generally short, blunt endings; numerals are wide and solid with straightforward geometry.
Best suited to headlines, display copy, signage, and identity work where strong presence and quick recognition are priorities. It also works well for short paragraphs in marketing or UI callouts when set with comfortable spacing, benefiting from its open counters and consistent, clean silhouettes.
The overall tone is assertive and contemporary, favoring clarity and punch over delicacy. Its sturdy shapes and no-nonsense rhythm suggest a pragmatic, workmanlike voice that still reads approachable thanks to the rounded interior forms.
The font appears designed to deliver a robust, modern sans voice with geometric clarity and high visual impact, prioritizing straightforward letterforms that remain legible at a glance in prominent, attention-driven settings.
The design balances circularity (C, G, O, Q, 0) with strongly vertical stems, creating a steady texture in text. Round punctuation details (like the i/j dots) add a slightly friendly, informal accent within an otherwise utilitarian style.