Sans Normal Ormov 2 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, confident, approachable, display impact, friendly tone, brand presence, retro flavor, soft terminals, rounded joins, chunky, compact, bubbly.
A heavy, compact sans with round, inflated counters and broadly curved shoulders. Strokes are consistently thick with smooth transitions and minimal modulation, creating a dense color on the page. Many terminals are softly shaped and slightly tapered, and curves tend to be generous rather than geometric-sharp. Proportions skew wide and sturdy in the capitals, while the lowercase maintains a relatively compact body, producing a tight, punchy rhythm in text.
This font is best suited to display contexts such as headlines, posters, packaging, and bold branding where a friendly, high-impact voice is desired. It can also work for signage and short callouts where strong presence and quick recognition are priorities.
The overall tone feels friendly and upbeat, with a slightly nostalgic, poster-like presence. Its rounded forms and chunky mass read as welcoming rather than austere, making it well-suited to energetic, informal messaging. The letterforms project confidence and warmth, leaning more toward personality than neutrality.
The design appears intended to deliver a bold, approachable sans voice with rounded, weighty forms that remain readable while adding personality. It prioritizes impact and warmth, aiming for a modern-retro display feel that stands out in promotional and identity work.
In the sample text, the weight and compact proportions create strong emphasis and high visual impact, especially in headlines. The rounded interior spaces and sturdy joins help maintain clarity at display sizes, while the dense texture suggests it may feel heavy in long paragraphs without ample leading or size adjustments.