Sans Normal Udmat 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype, 'Koning Display' by LucasFonts, 'Skeena' by Microsoft Corporation, 'Ocean Sans' by Monotype, 'Reba Samuels' by Samuelstype, 'Botija' by Tipo, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, straightforward, punchy, clarity, impact, modern neutrality, readability, versatility, geometric, clean, rounded, even rhythm, high legibility.
This typeface is a sturdy, geometric sans with heavy, even strokes and smooth circular curves. The letterforms show wide, open counters (notably in C, O, and e) and generally square-shouldered joins, giving a compact but not condensed texture. Terminals are clean and largely flat, with minimal modulation, and the overall construction favors simple geometry over calligraphic influence. Uppercase proportions feel solid and stable, while the lowercase maintains a clear, readable structure with a two-storey g and single-storey a, producing a consistent, contemporary rhythm in text.
It performs especially well in headlines and short-to-medium text where strong presence and quick recognition are needed. The open counters and clean geometry support signage, packaging, and branding systems, and it can also work for UI labels and dashboards when a firm, modern emphasis is desired.
The overall tone is direct and dependable, with a friendly modernity coming from the round forms and open apertures. Its weight and clarity make it feel assertive without becoming aggressive, lending a practical, no-nonsense voice suitable for prominent messaging.
The design appears intended to deliver a contemporary, high-impact sans that stays highly legible while projecting confidence. Its geometric construction and restrained detailing suggest an emphasis on clarity, consistency, and versatile use across display and functional contexts.
Figures are clear and straightforward, with simple, high-contrast silhouettes at display sizes (e.g., 1 with a base, 0 as an oval, and open, rounded 3/5/6/9 forms). Diacritics and punctuation aren’t shown here, but spacing in the sample text appears even and stable, supporting continuous reading at larger sizes.