Sans Normal Admiv 2 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'FF Neuwelt' by FontFont and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: branding, ui, headlines, posters, signage, modern, dynamic, clean, confident, techy, modernize, add motion, improve clarity, system companion, oblique, geometric, rounded, open counters, crisp terminals.
A clean oblique sans with a geometric backbone and rounded bowls. Strokes maintain a steady thickness with smooth curve-to-stem transitions and crisp, slightly angled terminals that reinforce the forward-leaning stance. Uppercase forms are straightforward and circular where expected (notably C, O, Q), while lowercase keeps a single-storey a and g with open counters and a compact, efficient rhythm. Numerals are clear and contemporary, with simple construction and consistent stroke behavior that matches the letters.
Well-suited to modern branding systems, UI/UX typography, and headline or poster work where a forward-leaning, contemporary sans is desirable. It should also perform in wayfinding and short-to-medium text settings that benefit from clear shapes and an even, consistent texture.
The overall tone is modern and energetic, with the slant adding motion and an assertive, active voice. Its restrained geometry and uncluttered details keep it professional and neutral, suggesting a contemporary, tech-friendly sensibility rather than expressive or decorative styling.
Designed to provide a contemporary italic voice for a clean sans system—prioritizing clarity, smooth geometric forms, and a sense of motion without relying on ornament. The construction suggests an emphasis on versatile, modern communication across digital and print contexts.
Round characters stay smooth and even, while diagonals (A, K, V, W, X, Y) feel sharp and decisive. Apertures in letters like e and s remain open enough to keep the texture readable in running text, and the punctuation in the sample reads clean and unobtrusive at display sizes.