Sans Normal Bobos 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'TheSans' by LucasFonts, and 'Segoe UI' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, branding, presentations, neutral, modern, clean, friendly, professional, clarity, versatility, modernity, neutrality, systematic design, geometric, rounded, monoline, open counters, even color.
This is a clean sans with largely geometric construction and smooth, continuous curves. Strokes are monoline with minimal contrast, producing an even typographic color in both all-caps and mixed-case text. Round letters like O/C/G read as near-circular, while straight-sided forms (E/F/H/N) keep crisp terminals and consistent stem widths. The lowercase is straightforward and compact, with open apertures in forms like c/e and a single-storey a and g; the numerals are simple and balanced with clear, unembellished shapes.
It suits everyday interface typography, product and marketing copy, and general editorial layouts where a neutral sans is needed. The clean shapes and open counters also make it a practical choice for signage and informational settings, as well as brand systems that want a modern, non-stylized baseline typeface.
The overall tone is neutral and contemporary, with a calm, approachable presence. Its rounded geometry and restrained detailing make it feel friendly without becoming informal, supporting a clear, utilitarian voice.
The design intent appears to prioritize clarity and consistency through geometric, low-detail letterforms and even stroke weight. It aims to provide a dependable, modern sans that performs predictably across headings and running text without calling attention to stylistic quirks.
Spacing appears steady and unforced, and the forms maintain consistent rhythm across letters and figures. Diagonals (V/W/X/Y) are clean and symmetrical, and punctuation in the sample text sits unobtrusively, reinforcing a general-purpose, text-capable feel.