Sans Superellipse Yiwy 7 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Loft' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, blocky, retro, punchy, industrial, sporty, display impact, brand stamp, graphic texture, space efficiency, retro modernity, rounded corners, compressed counters, pill terminals, stencil-like cuts, compact spacing.
A heavy, block-built sans with rounded-rectangle construction throughout. Strokes are thick and largely monolinear, with tight, horizontal counters and frequent slit-like apertures that create a strong, graphic rhythm across lines. Corners are softened into superellipse-style rounds, while many joins and terminals show crisp, planar cut-ins that read like notches or shallow incisions. Proportions lean broad and sturdy, with compact internal space, short extenders, and dense default spacing that makes words set as solid bands of black.
Best suited to headlines, poster typography, bold branding, and logo wordmarks where its chunky superellipse forms can be appreciated. It can work well for packaging and sports or industrial-themed graphics, as well as short, high-impact UI labels or signage when set large. For extended text, additional letterspacing and generous leading will help maintain clarity.
The overall tone is bold and assertive, with a slightly retro, display-first attitude. Its rounded geometry keeps it approachable, while the tight counters and cut-in details add a tough, industrial edge. It feels energetic and attention-grabbing rather than delicate or neutral.
The design appears intended as a maximal-impact display sans that translates rounded-rectangle geometry into a compact, high-density word shape. The narrow apertures and cut-in details add signature character and prevent the heavy weight from collapsing into featureless blobs, emphasizing a distinctive, graphic voice.
The sample text shows strong “ink-trap-like” slits in several letters (notably in curved forms), which increases texture and helps differentiate shapes at large sizes. Because the counters are compressed and spacing is tight, it reads most confidently when given generous size or extra tracking, especially in longer lines.