Serif Other Biho 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, kids branding, playful, storybook, retro, quirky, folksy, expressiveness, display impact, whimsy, retro charm, brand character, bracketed, bulbous, soft serifed, bouncy, flared.
This typeface is a heavy, wide serif with rounded, swollen strokes and subtly tapered terminals. Serifs are short and bracketed, often flaring into soft points, giving the contours a hand-shaped, slightly irregular feel while remaining clearly upright. Counters are generous and rounded, and the lowercase shows a lively rhythm with chunky bowls, compact joins, and distinctive, somewhat teardrop-like terminals. Figures follow the same bold, curvy construction, with strong presence and smooth interior shapes that prioritize impact over strict uniformity.
Best suited to display contexts where its bold, characterful shapes can breathe—posters, headlines, editorial feature titles, packaging, and book covers. It can also work for short, punchy brand phrases or labels where a friendly, retro voice is desired.
The overall tone feels playful and theatrical, with a friendly, storybook energy and a retro display sensibility. Its chunky curves and jaunty serif cues suggest whimsy and character rather than formality, making text feel expressive and a bit mischievous.
The design appears intended as a personality-forward serif for display typography, combining classic serif signals with exaggerated curves and playful terminals to create an approachable, decorative voice that stands out in headings and branding.
In continuous text, the strong weight and wide set create a dark, confident color and a buoyant cadence. The letterforms emphasize personality through asymmetric detailing and soft, flared endings, which reads well at larger sizes but can feel busy in tighter settings.