Sans Normal Hogaj 4 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, friendly, modern, neutral, open, versatility, legibility, modernity, approachability, rounded, monoline, geometric, airy, smooth.
A clean monoline sans with generously open counters and softly rounded terminals. The construction leans geometric—circular bowls and near-elliptical curves—while maintaining a human, non-mechanical rhythm through subtle stroke modulation and spacing. Caps are straightforward and spacious, with simple joins and minimal eccentricity; lowercase forms stay clear and legible, with single-storey shapes where expected and calm, uncluttered apertures. Numerals follow the same smooth, rounded logic, producing an even tone across mixed alphanumeric settings.
Well suited to interface typography, dashboards, and product surfaces where clarity at smaller sizes matters, while the open forms also hold up for editorial layouts and presentation decks. Its smooth geometry and restrained personality make it a solid choice for brand systems, packaging copy, and clean wayfinding where a modern, approachable voice is needed.
The overall tone is modern and approachable, balancing neutrality with a mild warmth from its rounded finishing. It reads as calm, uncomplicated, and contemporary rather than technical or ornamental, making it feel friendly without becoming casual or quirky.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency, using rounded geometry to soften the feel without sacrificing a straightforward, contemporary structure.
Round glyphs like C, O, and Q appear particularly smooth and even, and the design keeps a consistent terminal treatment across straight and curved strokes. Spacing in the sample text feels relaxed and breathable, supporting clarity in continuous reading while preserving a tidy, polished appearance.