Sans Normal Higov 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Loew', 'Loew Next', 'Loew Next Arabic', and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, web, branding, signage, editorial, modern, friendly, clean, calm, approachable, legibility, approachability, neutral branding, clarity, modern utility, rounded, open, geometric, soft, monoline.
This is a rounded, monoline sans with broad, open proportions and smooth curve-to-stem transitions. Strokes are consistently even with softened terminals and gently squared corners, giving letters a polished, contemporary finish. Counters are spacious and circular/elliptical, with simple, geometric construction across both uppercase and lowercase. Lowercase forms show a single-storey “a” and “g,” a compact shoulder on “r,” and a tall, clean “t,” supporting clear word shapes at text sizes. Numerals follow the same even-stroke logic, with rounded bowls and straightforward, highly legible forms.
It suits user interfaces and web typography where clarity and a welcoming tone are important, and it scales well for signage and display settings thanks to its open counters and sturdy letterforms. The clean, rounded construction also works for branding systems and editorial layouts that want a contemporary, friendly voice without resorting to overt quirks.
The overall tone is modern and easygoing, with rounded details that feel friendly rather than clinical. Its calm rhythm and open shapes make it read as approachable and contemporary, suitable for brands and interfaces that want clarity with a soft edge.
The design appears intended to provide a highly legible, modern sans with softened geometry—balancing straightforward readability with a warm, rounded finish for versatile everyday typography.
The wide set and generous spacing create an airy texture in paragraphs, while the rounded terminals help prevent the design from feeling overly mechanical. Diacritics are not shown; assessment is based on the displayed A–Z, a–z, and 0–9 plus the sample text.