Sans Normal Ruriw 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, advertising, ui accents, friendly, energetic, casual, modern, approachable, readability, warmth, momentum, clarity, versatility, rounded, soft terminals, open counters, smooth curves, humanist touch.
The design is a slanted, rounded sans with soft terminals and smooth, continuous curves throughout. Strokes stay fairly even in thickness, while the italic construction introduces a lively forward motion and slight calligraphic nuance. Proportions are open and legible, with rounded bowls, gently tapered endings, and a consistent, flowing texture in text.
It works well for branding, packaging, and advertising where a friendly italic voice helps create motion and personality. The clean, rounded forms also suit UI accents, headings, pull quotes, and short-to-medium passages of text where an approachable, modern feel is desired.
This italic sans feels brisk and personable, with a friendly tone that reads as modern and informal rather than corporate. The rounded joins and slightly elastic rhythm give it an approachable, conversational voice suited to upbeat messaging.
The font appears designed to deliver a clear, contemporary sans structure while adding warmth and speed through an italic, rounded treatment. Its shapes prioritize smoothness and continuity, aiming for comfortable reading and a friendly brand tone without feeling overly decorative.
The alphabet shows consistent rounding across corners and curves, producing an even gray value in paragraphs. Numerals follow the same slanted, rounded logic, supporting cohesive mixed text and display settings.