Slab Square Hyvi 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logos, western, circus, vintage, rugged, boisterous, display impact, vintage revival, thematic flavor, texture detail, stencil-like, blocky, bracketed, ink-trap hints, notched.
A heavy, blocky slab serif with broad proportions and a compact, poster-ready silhouette. The letterforms feature chunky, bracketed slabs and mostly squared terminals, with frequent notches and small cut-ins that create a stencil-like, segmented texture across stems and serifs. Counters are relatively tight and round-to-squared, and the overall rhythm is dense and even, with sturdy verticals and short, emphatic horizontals. The lowercase matches the uppercase’s mass and texture, keeping the same carved details and robust joins for a consistent, high-impact look.
Best suited for short, high-impact text such as posters, headlines, signage, event graphics, labels, and logo wordmarks where its carved, notched detailing can read clearly. It also works well for themed applications—western, circus, vintage, or industrial—especially in large sizes and high-contrast color settings.
The overall tone evokes old-time display typography—part western wood type, part circus/broadside—projecting a bold, loud, and slightly roughened character. The repeated notches add a “cut” or “carved” feeling that reads as handmade and utilitarian rather than refined.
The design appears intended as an attention-grabbing display slab that references historic wood-type and stencil-cut lettering. Its thick slabs and deliberate notching prioritize character and texture, aiming for a bold, rugged presence in branding and headline typography.
The segmented details introduce distinctive internal highlights at larger sizes, but they can visually fill in or become noisy at smaller sizes, making the face best suited to display settings rather than long passages. Numerals follow the same chunky, square-shouldered construction for consistent emphasis in headlines and badges.