Sans Other Novo 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype, 'Arlon' by Marc Lohner, 'MC Maxes' by Maulana Creative, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, chunky, retro, friendly, cartoon, attention, approachability, impact, personality, rounded corners, soft terminals, compact counters, bulbous, bouncy.
A heavy, blocky sans with soft, rounded corners and subtly faceted joins that give the outlines a gently sculpted, cut-out look. Strokes stay broadly even, with short horizontal bars and compact interior counters that make the silhouettes feel dense and punchy. Curves are generous and slightly squashed in places, and many terminals finish with blunt, softened edges rather than sharp cuts, creating a buoyant rhythm across words. Numerals follow the same chunky construction, reading as sturdy display figures with minimal internal whitespace.
This font is well suited to short, high-impact text such as headlines, poster titles, packaging callouts, and brand marks where bold shape recognition matters more than fine detail. It can also work for signage or social graphics, especially when paired with generous tracking and leading.
The overall tone is playful and approachable, leaning toward a retro, cartoon-like boldness rather than strict modern minimalism. Its rounded massing and bouncy forms suggest casual energy suited to fun, youth-oriented, or informal messaging.
The design appears intended as a characterful display sans that maximizes presence through broad strokes, compact counters, and friendly rounding. Its atypical construction aims to be attention-grabbing and approachable, providing a distinctive silhouette for bold, informal typography.
Because the counters are tight and the ink coverage is high, the face reads best when given ample size and breathing room; at smaller sizes the interior shapes may begin to feel crowded. The distinctive, slightly chiseled corners add personality while keeping the structure clearly sans.